Jamaica’s household brewery Red Stripe is entering the attractions business with a multimillion-dollar joint venture arrangement with Negril’s famous Rick’s Café.
The joint venture between Red Stripe and Rick’s Café will deliver an exclusive Red Stripe ‘Experience Tour’ on the property of Rick’s Café, which is among the sought-after locations in Negril. Rick’s Café is known for having an unrivalled view of the sunset in Jamaica.
The property, located in the West End area of the resort town, sits atop a 35-foot-high cliff and is also known for a heart-throbbing exhilarating cliff jumping.
Red Stripe’s Finance Director Paul Schalekamp told The Caribbean Business Report ( CBR) that the total investment for the project is US$2 million ($289 million) with a 50-50 contribution from both partners.
The plan is to construct a tour facility of over 5,600 square feet with the aiming of having 60,000 visitors annually in smaller groups at the same time. According to Schalekamp, “the project seeks to attract more visitors to the property, which will in turn generate additional revenues and will be a great marketing tool both nationally and internationally.”
CONSTRUCTION TO START NEXT MONTH
Work is far advanced on the project with actual construction slated to start next month. Already a contractor has been selected in GM and Associates. Ground preparations have already started.
